, 蜜桃传媒 professor of entrepreneurial finance, has co-authored a 160-page e-book, 鈥淛ob Creation: How it Really Works and Why Government Doesn鈥檛 Understand It.鈥�
Although the book will be published in traditional format later this fall, the 10chapter eBook is now available exclusively as an online download at for $18. The can be read online for free prior to purchase.
鈥淛ob Creation鈥� grew out of Newton鈥檚 numerous nationwide speaking engagements since October 2008 about the subprime lending crisis, government bailouts, the recession, stimulus spending, record federal deficits and jobs. At the same time, co-author , chief executive of ., has been dealing on a daily basis with the increasingly negative impact of government actions on job creation, and lecturing at colleges and universities as to how job creation actually works.
鈥淪ustainable job creation is strictly a private sector phenomenon strongly influenced by what we call 鈥榯he certainty factor,鈥欌�� Puzder says. 鈥淲e examine how the private sector and free market capitalism have always supported creativity, innovation and enterprise opportunities for entrepreneurs as well as multinational corporations. We then analyze how excessive government taxation and regulation create economic uncertainty and discourage the entrepreneurial risk taking that results in job creation and economic prosperity. We conclude with specific proposals that鈥檒l lead to long-term sustainable job creation.鈥�
The book details the 100-year track record of U.S. employment (1910-2010), offering insights about private sector wealth creation and government wealth redistribution. Newton and Puzder explain the time-tested steps of why job creation has always been and must continue to be a business decision.
Newton and Puzder define primary and secondary job creation, examine how hiring is part of a firm鈥檚 business model and offer a clear three-point proposal to strengthen 鈥榯he certainty factor鈥� to get companies hiring again. They conclude with a review of the added benefits that will accrue to the U.S. economy when robust job creation gets going again.
鈥淛ob creation can鈥檛 be planned by government programs,鈥� Newton says. 鈥淲e hope the word will spread about how job creation really works, and maybe even government officials and politicians will read the book and finally figure out how to let the private sector do its job.鈥�